I have some sympathy here for Adidas, I think they came in after we had just won the FA Cup in 2006.
We, the manager, the players were promised the earth, the glory days were on the way back, all was great. New owners, loads of money, then
We were promised the earth and in fact what we received was debt, sold our better players, the sacking of 2 managers, another change of owner, a huge legal battle, and a brand spanking new picture of an imaginary ground.
Maybe it is not just the teams performance he is moaning about, but also the executive offices performance too.
The lack of top flight european football means that the 3 stripes are not being televised, thus lack of exposure.
So what are they paying for?
The knowledge that they make shirts for an underperforming team, that will not be being televised on the big stage, and will not be increasing its fan base, as it is not winning any trophies.
He may be right! Times are hard, and Adidas need to make a profit, may be with us they are not making that profit, just a thought.
But saying that, thanks Adidas for some great shirts, but you also made some poor ones too.
Goodbye Adidas, and Hello Warrior.